As of the census² of 2000, there were 35,048 people, 11,971 households, and 7,924 families residing in the city. The population density was 816.7/km² (2,115.3/sq mi). There were 12,533 housing units at an average density of 292.0/km² (756.4/sq mi). The racial makeup of the city was 78.18% White, 2.53% African American, 0.58% Native American, 3.56% Asian, 0.03% Pacific Islander, 12.41% from other races, and 2.72% from two or more races. Hispanic or Latino of any race were 22.21% of the population.

There were 11,971 households out of which 34.5% had children under the age of 18 living with them, 51.4% were married couples living together, 10.8% had a female householder with no husband present, and 33.8% were non-families. 26.8% of all households are made up of individuals, and 11.7% had someone living alone who was 65 years of age or older. The average household size was 2.67 and the average family size was 3.24.

In the city the population was spread out with 26.1% under the age of 18, 17.5% from 18 to 24, 27.4% from 25 to 44, 15.5% from 45 to 64, and 13.5% who were 65 years of age or older. The median age was 29 years. For every 100 females there were 90.0 males. For every 100 females age 18 and over, there were 86.3 males.

The median income for a household in the city was $42,291, and the median income for a family was $50,316. Males had a median income of $36,339 versus $26,481 for females. The per capita income for the city was $18,823. About 6.7% of families and 10.6% of the population were below the poverty line, including 9.8% of those under age 18 and 6.5% of those age 65 or over.